"Everyone’s a designer, artist, musician or a filmmaker. But most of us aren’t that interesting. Most of us are just consumers of that. And when we collect things and when we share those collections with people, that’s how we show who we are in the world... Advertising trains us to keep our desire always at the ready, nurturing that feeling that something is missing, then redirecting it toward a tangible product. With the Internet, products are no longer the point. The feeling is the point. And now we can create that feeling for ourselves, then pass it around a collection of things we think we were meant to have but don’t, the people we think we should be but aren’t."